Terry Gibralter

Terry was creative director on one of P&G's biggest new digital efforts - Style United. At Grey, Terry was part of a group of specialized agencies in the development of this revolutionary digital platform. 

Style United was conceived and built as an online experience to provide women with answers to beauty, fashion, and style questions.  It also provided women with a community, a place to join conversations with like-minded women experiencing similar beauty and style issues. Using proprietary algorithms, women were served up beauty products for skin, face, hair and body, as well as fashions, based on their answers to a simple quiz.   

From strategic concepts, to naming, copy, and art direction, Terry was responsible for the complete look, tone, and feel of StyleUnited.com, beta tested and launched in 2011.